Danish dealer P. Christensen has ended sales of Chinese automotive brands Hongqi and Voyah at its Kolding location, even as both manufacturers continue their presence in the Danish market through other channels.
The decision has been confirmed by both the dealership and importer Wismo Group, which described the move as a “business prioritization” in an interview with Motormagasinet.
The Danes don’t like Chinese cars – maybe?
The development reflects a broader trend that has been building quietly in Denmark: Chinese car brands are simply not selling. While a handful of names — Xpeng, MG, and Zeekr — are posting relatively decent numbers, many of their compatriots are barely moving units at all.
Nio, which initially withdrew from the Danish market before returning with an importer, has managed to sell just 10 vehicles in the first three months of 2026. State-owned JAC fared even worse, with only 3 cars sold in the same period.
Newcomer Skyworth, which entered the market with an electric vehicle priced attractively at around 220,000 Danish kroner, has also stumbled out of the gate — selling just 12 cars despite launching with a network of 12 dealerships across the country.
The Exception That Proves the Rule
The best-performing brand with Chinese roots in Denmark is, perhaps unsurprisingly, not a traditionally Chinese name. According to the latest figures from industry body Mobility Denmark, Volvo — as known sold to Geely Holding by Ford in 2010 — topped the segment with 988 vehicles sold in the first quarter of 2026, demonstrating that Danish consumers remain cautious about embracing newer Chinese marques, regardless of pricing or availability.
