Danes are among the world’s most dedicated coffee enthusiasts, typically consuming three to four cups a day. Yet, for most motorists, “coffee on the go” has long been a necessary evil rather than a highlight of the journey. And that’s why Clever is now declaring war on mediocre highway coffee.
At their dedicated cafés along the Danish motorway, the company is raising the bar—and they are putting their money where your mouth is. With a new “Coffee Promise,” Clever is inviting guests to be the ultimate judges. If the coffee doesn’t live up to expectations, Clever picks up the tab.
What is the challenge about
Clever currently operates cafés at their ultra-fast charging stations in Kolding, Aabenraa, and Odense, with more locations on the horizon. These hubs represent an offensive against the traditionally lackluster food culture of the motorway.
The difference lies in the craft:
- Selected Beans: No more mystery blends; the process starts with high-quality sourcing;
- Human Touch: Unlike the automated dispensers at gas stations, this coffee is brewed by people who understand the chemistry of a perfect cup.:
- Freshness Guarantee: The goal is a flavor profile that tastes exactly as it should—balanced and fresh.
“At our locations, the coffee is fresh. It’s quality coffee brewed by people who know exactly when it’s ready,” Mette Nøhr from Clever explains. “That’s why we dare to stand behind it with our promise. If the coffee is the reason for your visit, it should also be the reason you come back.“
