The automotive world is buzzing as the Chinese automotive giant BYD gears up to unveil its latest innovations at the 2024 Geneva Motor Show, scheduled from February 26th to March 3rd. Among the highlights will be the debut of the new BYD Tang, a revamped version of its 7-seater electric SUV, poised to rival Tesla’s Model X and Kia’s EV9 in the European market.

What about brand new BYD Tang

The star of the show, the BYD Tang, promises to be a flagship SUV for the brand, joining the ranks alongside the Han, which serves as the brand’s flagship sedan in Europe. Unlike Atto 3, the Tang retains its original name, being part of BYD’s “Dynasty” family, paying homage to China’s most significant imperial dynasties—in this case, the Tang dynasty.

Sporting an imposing presence, the Tang shares stylistic elements with the Han and Atto 3 models. Notably, its front fascia boasts integrated headlights within thick chrome accents, reinforced SUV-inspired inserts, and air intakes. However, its profile presents a sleeker silhouette, accentuated by a broad third light that hints at ample space even for occupants in the third row.

BYD Tang
Image: BYD

With seating for seven, the Tang offers the convenience of traveling with friends and family or accommodating plenty of cargo, all while ensuring safety with its 5-star Euro NCAP rating. Furthermore, equipped with BYD’s signature Blade Battery technology, internally produced, the Tang promises up to 530 km of range on the WLTP cycle. Standard features include all-wheel drive, powered by two electric motors delivering a combined output of 517 horsepower.

Inside, the Tang mirrors the Han’s premium materials and technology, featuring a connected OS with native apps and the trademark rotating screen found across all BYD models.

The new BYD Seal U DM-i

Another highlight is the BYD Seal U DM-i, an electric SUV introduced at the Munich Motor Show. Making its debut in Geneva is its plug-in hybrid variant, labeled DM-i, showcasing BYD’s cutting-edge Dual Mode technology.

This version prioritizes electric power while offering a more efficient and practical solution for daily commuters or those experiencing range anxiety, especially in regions where charging infrastructure is still developing or consumers prefer hybrid technology. So, we don’t think we’ll see it in Scandinavia.

The premium brands

Additionally, Geneva attendees can expect to see offerings from BYD’s premium brands Yangwang and Denza. Yangwang will unveil the imposing Yangwang U8, an electric off-road vehicle boasting advanced technology like the DiSus-P intelligent hydraulic body control system, providing precise control over each wheel’s dynamics.

BYD Tang
Image: BYD

This system enhances agility and vehicle stability, reducing the risk of rollovers and minimizing occupant displacement during high-speed maneuvers.

BYD Tang
Image: BYD

Denza, on the other hand, will showcase the N7 electric crossover, featuring a sleek and sporty design, with further details to be unveiled at the Swiss event.


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