After opening its first store in downtown Stockholm last fall, Zeekr now opens its first European “pop-up stores,” still in its second home, Sweden: on March 13th in Gothenburg and on March 18th in Malmö.

The first opens in the city that illuminates car design, potentially interesting also for buyers from southern Norway; the second is located in Sweden’s third-largest city and can also be reached by interested Danes given its proximity to Copenhagen. Both Norway and Denmark are, after all, two of the next markets in which Zeekr, currently present only in Sweden and the Netherlands, intends to expand.

The new Zeekr’s Swedish pop-up stores

Zeekr’s pop-up stores are designed to create a relaxed and informal atmosphere, and of course to allow visitors to discover all the features of the Zeekr 001 (here’s our review) and Zeekr X (here’s our review), with product experts ready to answer questions on every aspect of owning an electric vehicle.

Zeekr 001
Image: NordiskBil

The Gothenburg store is located in the Nordstan shopping center, in the city center, just one minute from the central station, which welcomes over 30 million people every year. The store also has a strong connection to the heart of Zeekr’s European operations, with the design studio and R&D center located just across the water. The fully equipped 97-square-meter space will be open until December 2024.

Zeekr X
Image: NordiskBil

The Malmö pop-up store, on the other hand, is located in the city’s Emporia shopping center and will be open for four weeks. Both locations can offer visitors everything from coffee to test drives.


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