Alfa Romeo has revealed the name of the concept car it will unveil at the 2026 Paris Motor Show: Alfa Romeo Cuorerosso, Italian for “red heart”. The car will be shown in Hall 4 at the Paris Expo Porte de Versailles from 12 to 18 October, with the brand’s press conference scheduled for 12 October at 10:55.
What the name means
According to Alfa Romeo, the name brings together two symbols deeply rooted in the brand’s identity. Red is the colour of passion and an unmistakable part of the Alfa Romeo image. The heart stands for the source of that energy and for the visceral bond between every car from the Biscione brand and the people who drive it. Together, the brand says, they form a statement of intent for a car of the future designed first and foremost to stir emotions.
The announcement leans heavily on the idea of Alfa Romeo as a “love brand”. Buying an Alfa, the company argues, has never been a purely rational decision, but an impulse that comes from within and only later finds support in reason. Cuorerosso has been developed by the people who design Alfa Romeos every day, and is aimed at Alfisti around the world who share the belief that driving is still something to be felt before it can be explained.
Plenty of poetry, few facts
What the press release does not contain is any hard information. Alfa Romeo has said nothing about the concept’s powertrain, dimensions, body style or technology, and has not stated whether Cuorerosso previews a future production model. The only visual clue so far is an earlier teaser image showing a sculpted body panel in Alfa’s signature red.
That leaves plenty of room for speculation until the covers come off. A dramatic concept can do a lot for Alfa Romeo’s image, but for the brand’s long-term future, what matters most is whether its ideas make it into cars that people can actually buy.
A stage with Alfa Romeo history
Paris is a fitting place for the reveal. The show has hosted some of Alfa Romeo’s most famous concept cars, including the Scarabeo in 1966, built on the chassis later used for the Tipo 33, and the wedge-shaped Carabo by Marcello Gandini at Bertone in 1968, one of the designs that set the trend for seventies supercars.
Cuorerosso will not be the only reason for Stellantis fans to visit Hall 4. The same hall will also host the first public appearance of the Citroën Racing GEN4 Formula E car in its final livery.
All the answers, from design to technology, are due when Alfa Romeo lifts the covers on the Cuorerosso on 12 October.
