Less than a week before the Paris Motor Show, Citroën has started a teaser campaign on social media for its new 2CV concept. The images confirm what many hoped: this is a faithful modern take on France’s most famous car, with a ribbed bonnet, separate round headlamps and simple steel wheels. The concept will be revealed on the evening of 11 October, before its public debut when the show opens on 12 October.
But the most important number was announced months before anyone saw the car. Citroën CEO Xavier Chardon has said the production 2CV should start at under EUR 15,000 before subsidies when it arrives in 2028. So what could that mean for buyers in Denmark, Sweden and Norway? We have done the maths.
A price promise before a car
The new 2CV will be fully electric and sit in the A segment, between the Ami and the C3. It is part of Stellantis’ E-Car project for small, affordable electric city cars, which will also produce an equivalent model for Fiat and possibly a third brand. Production is due to start in 2027 at Stellantis’ plant in Pomigliano d’Arco, Italy, with deliveries in 2028.
Battery size, range and even the number of seats have not been announced. What Citroën has committed to is the price, and it is an aggressive one: around EUR 5,000 below today’s Renault Twingo E-Tech, currently one of the cheapest new EVs in Europe.
What would the 2CV cost in Scandinavia?
Citroën has not announced any Nordic prices, so the figures below are NordiskBil estimates, not official prices. They take the EUR 15,000 target as a starting point and adjust for local VAT, taxes and exchange rates.
The Twingo gives a useful reference. In France it is priced from just under EUR 20,000, and in Denmark it costs from DKK 146,990, almost exactly the euro price converted at the fixed exchange rate. Applying the same logic to the 2CV gives a Danish starting price of around DKK 110,000.
| Market | Estimated starting price | What drives the price |
|---|---|---|
| Denmark | About DKK 110,000 | 25% VAT. Well below the threshold for EV registration tax |
| Sweden | About SEK 170,000–190,000 | 25% VAT. No purchase tax on new cars |
| Norway | About NOK 180,000–200,000 | Full 25% VAT on EVs from 2028, the year the 2CV arrives |
NordiskBil estimates based on Citroën’s target of under EUR 15,000 including French VAT, Nordic VAT of 25% and current exchange rates. Actual prices, equipment and taxes in 2028 may differ.
Why Norway is the wild card
Norway is the market where timing matters most. For years, Norwegian EV buyers paid no VAT at all, but that advantage is being phased out. Under the budget agreement for 2026, the VAT-free part of an EV’s price drops to NOK 150,000 in 2027, and the exemption disappears completely in 2028. In other words, the 2CV will be one of the first new EVs to arrive in Norway with full VAT from day one, adding around 25 percent compared with the VAT-free prices Norwegian EV buyers were used to.
In Denmark, the picture is the opposite. Even with the higher registration tax on EVs from 2027, a car around DKK 110,000 sits far below the level where EVs start paying the tax. If the rules stay as they are, the 2CV could become one of the cheapest new cars of any kind in the country.
Our take: cheap, but is it enough car?
The original 2CV was famously designed to carry a basket of eggs across a ploughed field without breaking them. The new one has a different brief: to prove that a European-built EV can be genuinely cheap. The price promise is exciting, especially in Denmark.
For Nordic buyers, though, the open questions are just as important. The Twingo gets by with a 27.5 kWh battery and 263 km of range, and a cheaper 2CV may not offer much more. In a Scandinavian winter, that leaves little margin for anything beyond city driving. If Citroën can combine its sub-EUR 15,000 price with usable range and decent fast charging, the 2CV could be a real hit in the North. We will know more when the concept is revealed on 11 October.
