Ford is keeping up its unusually slow reveal of what might be its most important electric car in years. We still haven’t been allowed to see what it actually looks like, but we now at least know what to call it: the Ford Fathom. It will be the first model built on Ford’s brand new Universal EV Platform, developed with one clear goal in mind, making electric cars significantly cheaper to build.
Ford Fathom price undercuts expectations
The pricing certainly backs that up. Ford has confirmed a U.S. starting price of 28,350 dollars for the standard battery version, working out to just under 190,000 kroner, before taxes, registration and other fees. Pre-orders are set to open in early 2027.
Roomier than a Toyota RAV4
Even with the finished design still under wraps, Ford has gradually revealed more about what’s underneath. The Fathom will be a mid size, four door pickup seating five, with Ford promising more cabin space than a Toyota RAV4, alongside both a traditional pickup bed and an additional front trunk under the hood. Inside, expect a large central touchscreen, a digital car key, and both Apple CarPlay and Android Auto.
Universal EV Platform brings bidirectional charging as standard
The Fathom will also support bidirectional charging, and every unit will come with the hardware needed for BlueCruise, Ford’s hands free driving system for approved stretches of road. That doesn’t automatically mean the BlueCruise service itself comes free with the car, however.
The Fathom name, incidentally, comes from an old nautical term for measuring water depth. Ford reportedly spent nine months settling on it, which feels oddly fitting, since there’s still plenty about the car itself that remains a bit of a guessing game.
What Ford still hasn’t said
Ford has yet to confirm battery size, range or charging speed, let alone show what the Fathom actually looks like. And perhaps most relevant for readers here: there’s still no word on whether this cheap electric pickup will make it to Denmark at all.
