Alfa Romeo and Maserati are joining forces to create something truly extraordinary.
Their new venture, Bottegafuoriserie, will serve as a dedicated division for bespoke projects born from the desires of their most passionate customers. Leading the new department is Cesare Fiorio, a figure synonymous with innovation and motorsport excellence.
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A Place Where Ideas Become Extraordinary Cars
Bottegafuoriserie embodies a vision — a cradle of Italian craftsmanship and creativity where art, engineering and passion for beauty and performance merge into a single, seamless expression. It is the meeting point between artistry and precision, between dream and reality.
Under this new initiative, Alfa Romeo and Maserati aim to bring to life timeless fuoriserie creations, classic car restorations, sensory experiences, advanced material research and a centre dedicated to performance innovation.
The Art of Personalisation
A dedicated team of designers and engineers will explore new creative languages while staying true to each brand’s iconic design codes. This includes concept development, advanced design studies and the integration of innovative technologies that turn production cars into tailor-made masterpieces.
Every project will undergo rigorous quality processes to ensure that each car is a genuine one-off — a statement of individuality. Through Bottegafuoriserie, Alfa Romeo and Maserati plan to extend these personalisation options globally, allowing customers to design their dream car directly through official dealerships.
Preserving and Reimagining the Past
Bottegafuoriserie’s mission extends far beyond the creation of limited editions. The division will also safeguard the historical heritage of both brands through the restoration and certification of classic cars, as well as the creation of archives and museum spaces that celebrate their legendary past.
Each project developed within the “La Storia” programme will serve as a dialogue between eras — where legendary models are reborn through contemporary interpretation, sustainable technologies and bespoke details. These vehicles will retain their original spirit while gaining new expressive power for the modern age.
