We don’t usually cover marketing campaigns of this kind, but given Cupertino’s strong stance against Trump’s rollback of DEI policies, we decided to make an exception. Apple Pride Collection 2025 isn’t just about aesthetics—it’s a vivid reaffirmation of the company’s commitment to inclusion, diversity, and self-expression, especially in a climate where such values are increasingly challenged.
Launched in celebration of Pride Month, the collection includes a limited-edition Apple Watch Sport Band Pride Edition, a vibrant new Pride Harmony watch face, and dynamic wallpapers for iPhone and iPad—all rolling out with the latest software updates.
The Sport Band Pride Edition is now available both online and in selected Apple Stores worldwide. Meanwhile, the digital elements of the collection—including the Pride Harmony watch face and dynamic wallpapers—will become available with upcoming software updates. Specifically, these features will roll out with watchOS 11.5, iOS 18.5, and iPadOS 18.5, ensuring seamless compatibility across newer devices.
What is Apple Pride Collection 2025?
At the heart of this year’s Pride Collection is the limited-edition Sport Band Pride Edition, a unique creation that combines artful design with symbolic intent. The band is joined by a matching animated watch face and vibrant, shifting wallpapers for iOS and iPadOS devices. More than just accessories, these additions celebrate the beauty, strength, and diversity of the global LGBTQ+ community.
Each piece in the collection is crafted with Apple’s signature attention to detail, but what sets this year apart is the creative process behind it: a hand-assembled, color-layered production method that ensures every band is one-of-a-kind.
Why choose the sport band Pride Edition?
Apple’s Sport Band Pride Edition is more than a watch strap—it’s a wearable symbol of identity and inclusion. Constructed by hand using individually colored strips inspired by the rainbow flag, each band undergoes a precision compression-molding process that guarantees a unique pattern for every unit.
The resulting design features a dynamic interplay of shapes and colors, making each band a miniature artwork that mirrors the energy and variety of the LGBTQ+ flag. It’s a subtle yet bold celebration of individuality—and a reflection of Apple’s long-standing values.
What makes the Pride harmony watch face special?
The Pride experience extends beyond the wrist. The new Pride Harmony watch face is designed to complement the band with fluid, animated stripes in vibrant colors. These stripes dynamically shift and interact with user movement; for instance, lifting the wrist causes the colorful lines to converge and form the hour digits—offering a delightfully interactive moment each time you check the time.
Unlike static designs, each animation sequence is slightly different, symbolizing the fluidity and uniqueness of identity. It’s more than a watch face—it’s a tribute to continuous transformation and harmonious diversity.
What about iPhone and iPad wallpapers?
Also part of the Pride 2025 package are dynamic wallpapers for iPhone and iPad, drawing inspiration from the Sport Band and Harmony watch face. These wallpapers respond to user actions like locking, unlocking, or moving the device, subtly shifting in pattern and color each time.
The result is a constantly evolving background that mirrors the ever-changing nature of identity and personal growth—turning even everyday gestures into moments of expression.
