Danish electric car-sharing company GreenMobility has signed a non-binding letter of intent with U.S. autonomous vehicle developer Tensor, reserving the option to acquire up to 2,000 self-driving cars for use in Denmark once legislation allows.
Mobility for everyone
Many of Tensor’s models are engineered for full autonomy and some are designed without steering wheels. Gjeldsted says this opens up use to people who do not hold a driving licence and could increase overall mobility across the country — from schoolchildren to older citizens needing medical visits.
He also highlights the potential benefit for rural and underserved communities, where public transport is often limited or expensive to operate. “They increase mobility for everyone,” Gjeldsted said, noting that autonomous cars could help knit the country closer together.
Gjeldsted claimed Tensor’s autonomous system results in up to 90% fewer incidents than the average human driver, which could translate into lower operating costs and fewer damages. He also suggested autonomous vehicles might be used in situations where a human driver would be unfit to drive, such as after drinking alcohol.
No firm timeline — but readiness to start
There is no confirmed timeline for when the cars will appear on Danish roads. GreenMobility plans to begin with a smaller pilot fleet that will log kilometers to demonstrate safety and environmental understanding to regulators. If tests prove successful, the company intends to expand operations both in scope and geography.
Gjeldsted noted that both the Minister of Transport and the Danish Road Directorate (Vejdirektoratet) have shown favourable interest in the plan, though uncertainties remain around delivery schedules and regulatory approvals.
The vehicle
We have been up close with the new self-driving car from Tensor , which will soon operate for GreenMobility in Denmark. Tensor is an electric robotaxi equipped with so-called Level 4
autonomous technology, meaning the vehicle is in principle capable of navigating traffic without a human driver.
The concept works through an app where users can order the car, after which it drives to your location, picks you up, and takes you to your destination. Most interestingly, the rides are expected to be both cheaper and safer than traditional taxi services with a human driver.
As mentioned, GreenMobility has already ordered 2,000 Tensor vehicles, and the American Taxi company LYFT has done the same. Denmark will therefore become the first country in Europe to deploy these autonomous robotaxis.
The vehicle is equipped with over 100 cameras that constantly monitor its surroundings, as well as a large 360-degree LIDAR unit that ensures high precision in traffic. Inside the cabin, a steering wheel is still present, as Tensor can also be driven manually. When operating in taxi mode, however, the steering wheel retracts into the dashboard.
The cabin offers generous space with two seats in the front and three in the rear — each with its own screen. Comfort is also excellent thanks to the air suspension system. Exactly when Tensor will hit Danish roads is still unknown, but according to GreenMobility, it will happen very soon. The vehicle is produced at the VinFast factory in Vietnam.
Tensor may be the first of its kind, but later Elon Musk is expected to challenge the market with his Robotaxi
