The Danish car market has seen a flood of new brands in recent years, but Alpine is a name that carries genuine weight. Before summer, RN Danmark — the importer already responsible for Renault and Dacia in Denmark — will officially begin selling the French performance brand through four Danish dealerships. Exact pricing, specific dealers, and final specifications have yet to be announced.
A brand with real history
What sets Alpine apart from the wave of newcomers is its pedigree. Founded in 1955, the brand has deep roots in rally motorsport and a long tradition of building lightweight, driver-focused sports cars. It isn’t arriving to create an identity from scratch — it already has one.
That said, Alpine is in the middle of reinventing itself as a fully electric performance brand, and Denmark is getting access right as that transformation is picking up pace.
Both A290 and A390
Alpine’s Danish launch will be built around two models. The A290 (read our review here) is a compact electric performance car based on the Renault 5 platform, but tuned for driving enjoyment and given a sharper, more aggressive character. It will arrive in three versions:
GT — 177 hp, 52 kWh battery, up to 380 km of range
GT Performance — 218 hp, up to 360 km of range
GTS — 218 hp, up to 360 km of range (top specification)
The A390 is Alpine’s electric GT crossover — a more spacious proposition for buyers who want sporty ambitions in a practical package. Three variants are planned for Denmark:
GT — 400 hp, 89 kWh battery, up to 557 km of range
GTS — 470 hp, up to 503 km of range
Business — 300 hp, 67 kWh battery, up to 450 km of range (arriving 2027)
A Bigger Plan Is Already in Motion
The launch lineup is just the beginning. Alpine has already teased an electric successor to the iconic A110, built on a dedicated performance platform, along with plans for a four-seat GT coupé called the A310 and an electric roadster further down the line.
That forward-looking pipeline is arguably what makes this announcement more interesting than a typical brand entry. Alpine isn’t showing up with a single model and a logo. It’s arriving with a roadmap, a motorsport identity, and a growing range of cars that aim to offer something genuinely different from both the established German players and the newer Chinese alternatives.
If the Danish pricing lands in the right place, Alpine could quickly become one of the more compelling new names in the country’s electric premium segment.
Born in 1997 in Monza, Italy, he lives in Copenhagen, a city he is madly in love with. In addition to the automotive world, in which he has been working since his university days, he also manages the magazine www.noglen.eu and collaborates with Istituto Culturale Nordico (the Nordic Cultural Institute), the foremost institution for teaching Nordic languages and promoting Scandinavian culture in Italy.
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That forward-looking pipeline is arguably what makes this announcement more interesting than a typical brand entry. Alpine isn’t showing up with a single model and a logo. It’s arriving with a roadmap, a motorsport identity, and a growing range of cars that aim to offer something genuinely different from both the established German players and the newer Chinese alternatives.
If the Danish pricing lands in the right place, Alpine could quickly become one of the more compelling new names in the country’s electric premium segment.
