After ten years of absence, Scandinavian Airlines is making a bold return to the premium service scene.
Starting from October 1, 2025, SAS will reintroduce business class on its international short-haul routes across Europe, marking a significant shift in the airline’s strategy since its 2013 decision to eliminate the offering in favor of SAS Plus.
Scandinavian Airlines is back to Premium
For the past decade, SAS Plus has filled the premium segment on short-haul flights. Though it offered upgraded services like complimentary snacks and beverages, priority security screening, lounge access, and early boarding, the seat configuration remained identical to economy class, making it fall short of what many business travelers expect from a true premium experience.
As Paul Verhagen, Chief Commercial Officer of SAS, puts it:
“Many comfort-conscious travelers expect a well-defined European business class that aligns with international standards. SAS Plus hasn’t been recognized as the premium experience our passengers are seeking.”
The reintroduced business class will feature a dedicated cabin at the front of the aircraft, with blocked middle seats for added personal space—a standard in European business travel. In addition to enhanced in-flight meals, passengers can expect the full suite of premium ground services, including:
- Dedicated check-in counters;
- Lounge access;
- Fast-track security;
- Priority boarding
This offering will be rolled out on all international European routes, including high-traffic connections between Scandinavian capitals like Copenhagen, Oslo, and Stockholm. Bookings open May 6, 2025.
Make Copenhagen a Global Hub
The return of business class isn’t just about comfort—it’s a calculated step in Scandinavian Airline’s long-term strategy to strengthen Copenhagen Airport as a key global hub. By boosting its premium services, SAS aims to enhance connectivity between Scandinavia and the rest of Europe, tapping into a market that is seeing a notable rebound.
SAS’s decision follows a broader industry trend. According to the IATA 2024 report, revenue from business class travel in the EMEA region rose by 12% in Q1 2024, nearing pre-pandemic levels. The message is clear: premium travel is making a comeback, and SAS is ready to meet that demand.
