Chinese premium electric vehicle maker Nio is making an aggressive push into the Danish market with dramatic price cuts of up to 165,000 kroner, repositioning itself to compete directly with Tesla, Audi, BMW, and Mercedes-Benz.
With only 75 Nio vehicles registered in Denmark to date, the company is turning to the EV market’s most potent weapon: steep discounts. The price reductions apply across its entire lineup—the ET5 Sedan, ET5 Touring, and EL6 SUV—with all models becoming at least 100,000 kroner cheaper.
The Most Dramatic Price Cut
The most striking reduction targets the Nio ET5 Touring Long Range, a spacious wagon-style electric vehicle with up to 560 kilometers of range. Its price has plummeted from 564,900 kroner to 399,900 kroner—a 165,000 kroner drop that catapults it into a new competitive tier.
Across the Board Savings
The Nio ET5 Sedan is equally affected. The Standard Range model drops from 449,900 to 349,900 kroner with up to 456 kilometers of range, while the Long Range edition falls from 549,900 to 389,900 kroner—offering up to 590 kilometers of range for under 400,000 kroner.
The ET5 Touring Standard Range now starts at 359,900 kroner (down from 464,900), while its Long Range variant lands at 399,900 kroner with 560 kilometers of range.
Even the company’s SUV offering gets a significant boost. The NIO EL6 Standard Range now begins at 389,900 kroner—100,000 kroner less than before—with up to 406 kilometers of range. The Long Range version drops from 589,900 to 429,900 kroner (160,000 kroner savings) with up to 529 kilometers of range.
Still Premium on Paper
Despite the lower prices, Nio’s vehicles maintain impressive technical specifications. Both the ET5 and EL6 come standard with all-wheel drive and 489 horsepower, alongside comprehensive driver assistance systems, a digital cabin, large touchscreen, and premium-level equipment that defies their new price tags.
Safety credentials are strong: both models earned five-star ratings in Euro NCAP testing. The warranty package includes five years or 150,000 kilometers for the vehicle, with battery coverage extending to eight years or 160,000 kilometers.
The question now is whether these aggressive prices will be enough to help Nio gain meaningful traction in Denmark’s fiercely competitive EV market.
