Chinese owned car brands now account for one in eight new cars sold in Denmark

Chinese owned car brands are no longer a niche presence on Danish roads. Between January and July 2026, 14,816 new cars from Chinese owned brands were registered in Denmark, up from 9,117 over the same period last year. That pushes their combined share of the Danish new car market from 8.8 percent to 12.8 percent in just twelve months, meaning roughly one in every eight new cars sold in Denmark this year has come from a Chinese owned brand.

Xpeng Denmark sales lead the pack

Xpeng has emerged as the best selling Chinese brand in Denmark, more than doubling its sales and pushing its cumulative Danish fleet past 10,000 vehicles on the road. Much of that growth rides on a single model, the G6, which alone accounts for a striking 82 percent of the brand’s total Danish sales, effectively carrying the brand’s entire Danish push on its own.

Zeekr Denmark growth leads the whole market

No brand grew faster in relative terms than Zeekr, which jumped from just 45 cars registered last year to 1,542 this year, the single biggest growth story among Chinese owned brands in Denmark this year.

Leapmotor also got off to a strong start in the Danish market, while BYD Denmark sales grew a comparatively modest 36 percent, still solid growth, but far behind the pace set by Zeekr and Xpeng.

Not every Chinese brand is winning in Denmark

The picture isn’t universally positive, though. Hongqi saw its Danish registrations fall from 174 cars to just 28, and Navor dropped from 911 to 304, a reminder that simply being a Chinese owned brand entering the market is no guarantee of traction.

Plenty arrive in Europe with ambitions of grabbing market share quickly, only to underestimate just how difficult the Danish car market actually is to crack.

What separates the winners from the rest

The brands actually pulling ahead tend to share one thing in common: a clearly differentiated product or a sharply defined market position.

MG has built its Danish success around a strong value for money proposition, while both Xpeng and Zeekr have leaned into ultra fast charging as their core selling point, giving Danish buyers a concrete, easy to understand reason to choose them over the established competition.

Chinese owned brand registrations in Denmark, January to July

Volvo and Polestar are Swedish brands owned by China’s Geely and are therefore included in this data as Chinese owned brands. Source: Bilstatistik.dk, January to July 2026 vs. 2025.