The Concept C will evolve into a production model by 2027, becoming a reference point for all upcoming models carrying the Four Rings.
Not compact as the TT
Measuring 4.52 meters long, 1.97 wide, and 1.28 tall, the Concept C is far away from the TT in terms of dimensions, but it’s still a compact yet muscular electric sports car that tips the scales at 1,690 kilograms.
Its proportions are pure performance: a long hood, a powerful stance, and a short cabin set over a rear-wheel-drive electric powertrain. Audi also ventures into new territory with a two-piece retractable targa roof, a first for the brand, blending open-air freedom with sleek coupé proportions.
The design vocabulary is deliberately pared back: pure surfaces, strong shoulders, and a geometric beltline that highlight the car’s athletic character.
The Concept C debuts what Audi describes as its “vertical frame”, an evolution of the single-frame grille that has defined the brand since the early 2000s. This new interpretation nods to the Auto Union Type C racer of 1936 as well as the third-generation A6 of 2004, while reimagining the look for an electric future.
Complementing this bold new front end is a minimalist light signature—four thin horizontal elements, two at the front and two at the rear—that encapsulate the car’s philosophy of simplicity.
Audi Concept C and the return of tactility
Step inside and the theme of essentiality continues.
Audi deliberately shifts away from digital overload, returning to physical controls that celebrate the brand’s reputation for precision and craftsmanship.
The steering wheel is refreshingly classic with a round rim, while its aluminum switchgear provides that satisfying “Audi click” once synonymous with the brand’s interiors. Surfaces are kept clean and geometric, putting the spotlight on functionality without excess.
While the Concept C is electric at its core, its approach to technology is measured and thoughtful. Instead of dominating the cabin, digital features take a discreet role. A 10.4-inch infotainment display pairs with a digital instrument cluster, but the screen can retract seamlessly into the dashboard at the touch of a button—an intentional nod to timeless design over fleeting trends. Audi suggests that this restraint won’t just define the Concept C, but will also influence its production models in the years to come.
